From Fashion Photography to Lighting Design
I began my creative career in 2009 as a fashion photographer, spending nine years crafting visual narratives for international brands and publications. Working with clients including Nike, Harley Davidson, Tanel Veenre Jewellery, Kaubamaja, Baltika Group, and fashion designers Tiina Talumees and Ellen Richard, I learned to read light as a language—understanding how it shapes mood, directs attention, and tells stories.
My work has appeared in magazines, billboards and on productions including "Suomen huippumalli haussa" (Finland's Next Top Model) and advertising for the feature film "World War Z".
On set, I watched lighting designers transform spaces with color and movement. That's when it clicked—this was what I actually wanted to do.
In 2018, I switched from behind the camera to behind the console. Now I'm based in Tallinn, designing lighting and visual experiences for corporate events, music festivals, TV productions, and installations across Europe.
My photography background means I approach lighting design thinking about composition, mood, and storytelling—not just technical specifications. I see light the way a photographer does: as the primary tool for creating atmosphere and directing emotion.
End-to-End Execution
I design the concept, pre-visualize it in 3D (Capture Symphony), program the console (GrandMA3, Chamsys MagicQ), and execute the installation. You work with one person who understands the complete vision from concept to final result.
Interactive & Media Design
I integrate lighting with video content (Resolume, TouchDesigner, MadMapper) to create multi-sensory experiences that go beyond traditional static lighting design.
When projects need custom solutions, I build them. I can design and fabricate specialized set pieces, solve problems requiring metalwork or woodworking, and work with custom electronics when standard equipment won't cut it.
Technical Expertise
Lighting Consoles
- GrandMA3 (actively mastering)
- Chamsys MagicQ (primary console)
- Avolites Tiger Touch (Basic expertise)
- Chamsys MagicQ (primary console)
- Avolites Tiger Touch (Basic expertise)
Media & Interactive
- Resolume Arena
- TouchDesigner
- MadMapper
- Madrix
- TouchDesigner
- MadMapper
- Madrix
Pre-Visualisation & CAD
- Capture Visualisation
- Autodesk Fusion 360
- Autodesk Fusion 360
Fabrication
- MIG/TIG welding
- Metalworking & carpentry
- Custom electronics (ESP32/Arduino)
- Metalworking & carpentry
- Custom electronics (ESP32/Arduino)
Let's Create Something Together
I'm based in Tallinn, Estonia and available for projects throughout Europe. I work with trusted equipment suppliers and rental houses across the Nordic and Baltic regions to source the right tools for each project.
I specialize in projects where creative vision and technical execution merge seamlessly.
Whether you're producing a corporate event, music festival, TV show, or immersive installation, I bring both the designer's eye and the programmer's precision.